Chief Marketing Officer (CMO)

Summary & responsibilities

• Position title: Chief Marketing Officer (CMO)
• Department: Executive
• Group/Division: Marketing
• Reports to: CEO & Founder
• Location: Remote, preferably Europe
• Type: Permanent/full-time only

Bifrost is seeking a Chief Marketing Officer (CMO) to join our executive leadership team.

The CMO will set and own Bifrost marketing strategy, define its core marketing metrics, and drive measurable impact on key outcomes such as brand awareness, community growth and user adoption. The CMO achieves this through by owning these areas of responsibility:

• Lead Bifrost’s product marketing efforts to ensure strong product/market-fit and drive effective differentiation relative to Bifrost’s competitors over time.
• Articulate Bifrost’s value proposition through clear and user-friendly marketing messaging across marketing site, product experience, social media, community, and partner channels
• Set the KPIs for the marketing department, and manage the marketing budget across various campaigns and channels to ensure it delivers a net positive ROI
• Develop creative marketing campaigns designed to engage and scale Bifrost community with new product announcements, partnerships, and unique web3-native promotions (eg. NFTs, airdrops, giveaways, etc.)
• Build and optimize Bifrost portfolio of marketing channels including content marketing & SEO (eg. blog, social, community AMAs, etc.), paid advertising (eg. Google, Facebook, Reddit, Quora Ads, etc.), public relations (press, speaking engagements, conferences, partnerships, etc.) to grow community engagement and feature adoption
• Collaborate with the product and operations functions to update Bifrost’s product UX/UI, and ensuring new features are being understood and adopted accordingly, support future product innovation and go to market strategy to optimize revenue growth

Requirements

• 7+ years of work experience in a marketing leadership role, ideally in fintech or tech
• Industry experience in crypto/web3/DeFi (knowledge of Polkadot highly preferred)
• Fluent in English (Mandarin highly preferred, as the team is mostly located out of Shanghai)
• Must-have direct experience in community management and growth
• In-depth knowledge of data analysis and marketing analytics tools
• Direct experience in hiring and managing large, remote-first teams with diverse background
• Can switch gears between being both an hands-on leader and inspiring manager
• Comfortable working with small teams in a very fast-paced environment
• Excellent copywriting skills, eye for design, and product intuition
• Excellent organizational, project and time management skills
• Great communication and interpersonal skills

Benefits

• Contribute to build the bleeding edge of Web3 and DeFi on the Polkadot ecosystem
• Flexible working conditions and remote work location
• Very competitive remuneration, including an attractive salary, tokens and bonus

Bifrost Finance is a Substrate developed DeFi project in the Polkadot Ecosystem.

Our mission is to provide totally decentralized staking liquidity derivatives to users. The protocol unlocks liquidity of staked assets in PoS networks by addressing the liquidity issue of staked assets. 

Bifrost has a slot auction liquidity protocol (SALP), the first polkadot eco-slot bidding liquidity module allowing users to unlock their KSM/DOT liquidity in the parachain slot auction crowd loans by generating a vstoken derivative. Bifrost has a Staking Liquidity Protocol (SLP) providing liquidity derivatives vToken for staked assets. Bifrost is focusing on developing further liquidity derivatives to stakers on other chains for 2022.

Bifrost raised $2.15M from top-tier venture capital firms of the likes of NGC, SNZ, DFG, CMS, the Web3 Foundation Grant, and other institutions. It’s also a member of the Substrate Builders Program and Web3 Bootcamp, and it built an incredible community of over 100,000 members strong!