Token Marketing Lead

Europe’s award winning blockchain and Web 3 accelerator is seeking a marketing expert to help its growing portfolio (30+) to execute effective token sales and distribution events.

You will oversee the end-to-end execution of token community building from start to end, leveraging in-house specialists and a network of partners.

You will build on the several years of experience Outlier has developed in community building and marketing, catering to the nuances of a given project and evolving regulatory and market environment.

You will work with projects and our Head of Strategic Partnerships to help build community momentum, building up to a sale of distribution event and give guidance to assist sustainable network growth through industry best practice to develop successful case studies: both internal and examples from the wider market.

You will:
Be a ‘crypto native’ (since at least 2017) and must have personally participated in several token sales either in; teams that issued tokens (successful or otherwise), as a direct retail investor or through a fund.

You will be a confident copywriter for crypto related content for email and social media.

You will be deep in crypto marketing, Telegram, Discord and all relevant channels.

You will be able to comfortably handle fast paced, multi-stakeholder projects, keeping founders and their partners to schedule with diligence and pragmatism.

You will have strong numeracy skills with a good understanding of business model innovation and high levels of commerciality having worked with or in several startup environments.

Capacity required: full-time initially on a rolling 6 month contract

Remuneration: to be discussed

Package:
Package is negotiable however it will bias towards performance related bonuses, including the opportunity to invest directly in any token sales on the same terms as the Outlier membership.

A Custom Accelerator for Web 3.0

We have advised, invested in and incubated 30 projects in the New Data Economy over 7 years. We have condensed this learning into an accelerator program 'Base Camp' to support pre-seed stage startups across all 3 key layers of Infrastructure, Middleware & Applications.

Providing customised entrepreneur mentorship and bespoke Web 3 expertise and support:

• New business / governance models
• Open source landscape
• New technology stack / developer tooling
• New fundraising mechanisms
• New regulations (data, privacy & crypto)